Does your business need help creating professional advertisements, digital pages, signage, or decals? You’re in good company. Over 23% of marketers report that their biggest marketing challenge is visual content and design.
If you’re lagging behind your competition in terms of graphics and design, you may want to look into hiring a graphic designer. These professionals receive the schooling and training necessary to create cutting-edge graphics that demand attention and never look amateurish. But, as with all professions, some graphic designers are better at their craft than others. Here’s what to look for in a good graphic designer.
Qualities of a Good Graphic Designer
A few essential qualities help the best graphic designers become stand-out professionals in their industry. Some of these qualities include:
Creativity
Confidence
Passion
Ability to take criticism
Active listening skills
The graphic designer you select should also be approachable and easy to talk to. It would be hard to explain your vision to someone who’s closed off or disinterested. Someone who’s engaged and passionate about turning your ideas into reality is likely to be a great graphic designer.
Excellent Portfolio
When you’re on the hunt for a good graphic designer, don’t just take a prospect's word that they’re the best. You need to look at each candidate’s portfolio and make sure the graphics they create are in line with what you’re envisioning. When you ask to see a portfolio, it also tells the graphic designer that you’re serious and that they need to earn your business. They’ll likely step up their game in response and do everything they can to show you why you should select them over their competitors.
Raw Talent
Most graphic designers undergo years of education to get to where they’re at, but not everyone can be taught to be great at something. If you’re serious about hiring a good graphic designer, look for someone with raw talent. If possible, find someone who’s making waves in the industry by consistently designing unique and undeniably effective graphics.
Ongoing Education
The world of graphic design is constantly changing, and any great graphic designer needs to keep up with those changes. Before you hire a graphic designer for your website, marketing campaign, or signage, inquire about how they keep up with ever-changing design trends. Do they attend frequent industry events and receive other types of ongoing education whenever possible? If not, it may be time to look elsewhere for your graphic design needs.
Passion and Career Enjoyment
If you want a good graphic designer, find someone who’s passionate about what they do. You never want to hire a graphic designer who hates the job. Instead, look for designers who describe their work with excitement and confidence. If you choose a passionate designer, you’re more likely to be satisfied with the finished product you receive.
How To Find a Good Graphic Designer
Finding a good graphic designer doesn’t have to be complicated. When you rely on a respected ad agency such as Ad. Venture Creative, you can have confidence that you’re gaining access to some of the most competent and elite designers in the industry. Whether you need help with social media marketing, logo creation, or custom signage, contact us to request an obligation-free quote.